Apple Hires Former Jaunt CTO Arthur van Hoff in Apparent Augmented Reality Push

Rumours have been going around for quite a while regarding Apple working in an augmented reality (AR) headset that should release some time next year.

And today, it’s been revealed that the Cupertino established tech-giant has roped in Arthur van Hoff, who had been a co-founder at Disney-backed virtual reality (VR) startup, Jaunt. Going by his updated LinkedIn profile, Van Hoff now holds the position of a Senior Architect at Apple, where he began working before this month.

Van Hoff’s upgraded LinkedIn profile has been first seen by Variety. The hire comes two weeks after the passing of HoloLens co-creator, Avi Bar–Zeev, who functioned in Apple for nearly 3 years on what’s thought to be connected to the company’s planned AR headset.

There is no word yet regarding what type of responsibility van Hoff will probably be carrying at Apple. But going by his experience, van Hoff is known to be a veteran of multi-camera systems and video production for AR and VR. And also, according to Variety, odds are that he may work together with his old colleagues, as Apple has hired a number of former Jaunt engineers within the past couple of years to work on AR, computer vision, camera programs and other projects.

Arthur Van Hoff based Jaunt in 2013 and worked as the company’s CTO until late 2018. He also took over as the CEO for a short while in 2016. There were rumours concerning the business facing difficulty in 2018, and as a result, Jaunt laid off a good portion of its employees in October 2018, and refocused on developing a stage to the increased creation of AR content. Before working for Jaunt, Arthur van Hoff served as the CTO at Flipboard, Software and Services CTO in Dell, along with an Engineer at TiVo.