The ranking updates, which will roll out during the next few months, will further prioritise original videos that people seek out, and also help both creators and publishers triumph with their videos on Facebook, said David Miller, Product Management Director in Facebook.
Facebook will give more focus to three factors which have an essential impact on video ranking on the platform, namely, loyalty and intent, video and viewing duration and originality, the Xinhua news agency reported.
The social media giant will accord more weight in ranking to videos that retain users for at least three minutes, compared to its previous rule that demanded capturing audiences’ attention for at least one minute.
The shift to the term of viewership indicated Facebook’s intention to reward movies which are effective at producing a more engaged and loyal fan base.
Originality will become an integral aspect for videos to win priority in Facebook’s rank system.
Facebook will place more limitations on the sharing of”unoriginal or repurposed content from other sources with limited or immaterial added value”
“We will more strongly limit distribution and monetisation for this kind of content,” Miller stated.
Facebook said the new measures were intended to assist video founders to consolidate their viewer base and construct”profitable video companies” on the platform.