Datally, the brand new service, lists information consumption by program and empowers users to close off info transmissions by programs of their choosing, Google group product director Josh Woodward told Reuters in an interview. It also provides a directory of local Wi-Fi networks which includes user opinion in their quality.

The offering is the latest in Google’s Next Billion Users division, an internal attempt to generate internet services more accessible to individuals in countries where technology infrastructure is not quite as quickly or cheap as in the United States or Western Europe.

Previously, Google announced a peer-to-peer payment program aimed at Indian customers along with also a low-bandwidth version of YouTube.

A few Datally functionality is available within the settings pages of Android smartphones, however, Woodward said he anticipates the specialised program will make it easier to understand the options.

During testing of Datally, program developers inside and outside Google initially voiced concern regarding the ramifications of consumers limiting their services’ information accessibility, Woodward said.

Nevertheless, they warmed to the idea since they saw that consumers welcomed data consumption by “programs they genuinely like,” Woodward said. “The visibility gives users more confidence to use those programs.”

Talking about the new program, Caesar Sengupta, Vice President, Next Billion Users, Google, in a blogpost said, “Mobile info is expensive for a lot of people across the world. And what is worse, it’s difficult to figure out where it all goes. That is why we built Datally, a program which gives you the capability to command, save more and do more with your information. We have been testing Datally in the Philippines for the last couple of months, and individuals are saving up to 30 percent in their information.”